Summary
Client: A small retail company
Goals: Drive traffic to its website and increase sales
Solution: Conseom created 240 high-quality and SEO-optimized articles. The client promoted them to various online channels.
Results:
– 590% increase in unique visitors
– 275% increase in sales
– ~250% increase in total followers
Case Study I: Increasing Traffic through Content Marketing
The client is a small retail company that specializes in selling outdoor gear and apparel. The company has a website and an active social media presence but had been struggling to drive significant traffic to its website and increase sales.
The Challenge: the client needed a way to increase its online visibility and drive more traffic to its website. The company was also looking for ways to establish itself as an authority in the outdoor gear and apparel industry, to attract more customers and boost sales.
The Solution: Conseom proposed a content marketing strategy that involved creating 20 high-quality SEO-optimized articles per month, focusing on topics related to outdoor gear and apparel, and promoting these articles through various online channels. The articles were designed to be informative, engaging, and useful to the target audience, with the goal of establishing the website as a trusted resource in the outdoor gear and apparel industry.
The Results: Over the course of a year, Conseom produced 240 high-quality articles, which were promoted through various online channels, including the company website, social media, and industry-specific blogs. These efforts led to a significant increase in website traffic, with a 590% increase in unique visitors to the site compared to the previous year.
The increased traffic also led to a direct increase in sales, with a 275% increase in online sales compared to the previous year. Additionally, the company’s social media following also saw a significant increase, with the number of followers on Instagram, Facebook, Twitter, and Linkedin growing by 150%, 120%, 210%, and 130% respectively.
By establishing itself as an authority in the outdoor gear and apparel industry through high-quality content, a small retail company was able to attract more visitors to its website and increase sales. The content marketing strategy also helped to build the company’s online presence and establish a strong, loyal customer base.
Overall, clients’ content marketing efforts were able to deliver great results that not just increased the website traffic but also help boost sales which helped the company grow. The strategy to produce 20 high-quality articles per month helped to establish this small retailer as an authority in the outdoor gear and apparel industry, and ultimately led to a significant increase in traffic, sales, and online presence.
Summary
Client: A B2B software company
Goal: Improve the effectiveness of clients’ email campaigns that were struggling to generate leads and conversions.
Solution: Conseom offered professional copy and optimization suggestions for four email campaigns to increase open and click-through rates.
Result:
– 25% increase in open rates
– 30% increase in click-through rates
– More than double the conversion rate
– Increase in website traffic
Case Study II: Improving Email Campaigns
The client is a B2B software company that provides enterprise-level solutions to small and medium-sized businesses. The company had an existing email marketing campaign but was struggling to generate leads and conversions.
The Challenge: The client’s email campaigns were not generating the desired results. The open and click-through rates were low, and the conversion rates were below average. The company was looking for ways to improve the effectiveness of its email marketing efforts.
The Solution: Conseom proposed a content marketing strategy that involved crafting professional copy for four email campaigns. The emails were designed to be compelling, engaging, and tailored to the specific needs of the client’s target audience. Conseom also suggested testing and optimizing the subject lines, preheaders, and calls to action to improve the open and click-through rates (A/B testing).
The Results: After implementing the new email copy, the open rates increased by 25%, and the click-through rates increased by 30%. Additionally, the conversion rate of the email campaigns more than doubled, leading to a significant increase in leads and sales.
In addition to improving the effectiveness of the email campaigns, professional copywriting also helped to establish the client as a thought leader in the B2B software industry. This improved brand perception led to an increase in website traffic and a higher volume of organic search traffic.
Overall, by working with Conseom, the client was able to improve the effectiveness of its email campaigns and increase leads and sales. The professional copywriting helped to make the emails more compelling and engaging, and the testing and optimization of the subject lines, preheaders, and calls to action improved the open and click-through rates. The efforts also helped to establish the client as a thought leader in the B2B software industry, which helped to increase website traffic and organic search traffic.